Ever before feel like you’re handling twenty different applications simply to run a simple marketing campaign? One tool tracks leads, another sends your emails, a third builds your landing page– and none of them speak to each other. If that sounds acquainted, stay, since GoHighLevel (often just called GHL) could be the umbrella you’ve been dreaming of. This is your no-fluff, straight-talk GoHighLevel testimonial– 100% human-to-human, second-person, and dripping with insights that’ll help you decide if it’s the ideal move for your company or side hustle Keap vs GoHighLevel.
What Is GoHighLevel?
Think of combining your CRM, e-mail platform, SMS device, funnel builder, type maker, and settlement processor into one dashboard– and after that understanding it sets you back a portion of what you were paying for all those subscriptions. That’s basically GoHighLevel in a nutshell. Instead of assembling Clickfunnels for landing pages, Pipedrive or HubSpot for CRM, and Twilio for messages … you get it all under one roofing system. “HighLevel is the device of the years,” some individuals claim, and after you read this, you’ll understand why.
Why You’ll Love Having Every little thing Under One Roofing System
Let’s be sincere: handling numerous logins and payment cycles draws. With GoHighLevel, you can:
- Track leads from every resource– social ads, Google My Service, organic website traffic– without switching screens.
- Nurture those leads with automated SMS, e-mail, voicemail drops, and even social networks chatbots.
- Build web sites & funnels by means of an user-friendly drag-and-drop editor (no coding required).
- Gather repayments safely with Stripe or PayPal integrations.
Think about it like tailoring a Pocket knife for your firm: if you can fantasize it– an appointment-booking crawler, a computerized evaluation demand, a drip-campaign nurture– you can construct it in GoHighLevel. And below’s the kicker: the consolidated worth of all those items independently would typically cost you hundreds per month. GHL loads them in for a whole lot much less.
However … there’s always a “but,” right? Because packing a lot into one system implies you have to learn exactly how everything fits together. If you dive in blind, you may wind up playing whack-a-mole with features instead of really generating income.
Benefits and drawbacks: The Real Bargain
Before you toss yourself carelessly right into GHL, let’s break down what you’re getting into.
Pros (aka why you’ll be high-fiving on your own):
- True All-in-One: CRM, automation, funnel builder, reservation, payments– check.
- Incredible Personalization: If it exists in marketing, you can most likely build it below.
- Conserves You Big Dollars: Settle several subscriptions, quit paying for separate funnels, e-mails, and SMS companies.
- Education And Learning Galore: Beyond GoHighLevel’s very own free courses, there are tons of community tutorials (YouTube, Facebook Groups, and so on).
- White-Label & Resell: You can brand it as your own and keep 100% of the revenues.
- Scalable Subaccounts: On firm plans, you obtain unrestricted subaccounts– no per-account surcharges.
Cons (aka heads-up before you commit):
- Learning Curve: If you do not invest in training (cost-free or paid), you’ll roam in the wild for a while.
- Not a Shopping System: If you’re selling items online, Shopify or WooCommerce are still better bets.
- Support Wait Times for Diplomatic Immunities: Most problems obtain solved promptly, however special troubles might take a couple of days to resolve.
- Feature Overwhelm: It’s very easy to concentrate on the 80% of features that give 20% of the outcomes– implying you may miss the juicy 20% that move the needle 80%.
Very First Steps: Getting Rid Of the Initial Confusion
Let me be extremely honest: the very first time you log into GoHighLevel without any roadmap, it’s a nightmare. You’ll see dashboards, pipes, automations, snapshots, memberships, studies … it’s excessive. You might believe, “Okay, how do I even obtain a lead into this thing?”.
Here’s the trick: do not try to find out everything at once. Select one tiny objective– like developing a simple sales funnel that accumulates an e-mail and sends an autoresponder. As soon as you nail that, the remainder begins making good sense. In my very own company’s story, I avoided the totally free tutorials, tried to figure every little thing solo, and ended up paying $2,000 for a course. Was it worth it? Absolutely– within a month, my earnings leapt by $10K. However think what? Those days, GHL’s training was sporadic. Today, you have free detailed overviews, video walk-throughs, and community support that did not exist 3 years back. So utilize them– seriously.
Learning Resources: Free and Paid Options
Free Resources:
GoHighLevel Academy: Authorities video training courses covering basics– funnels, CRM arrangement, automations, and much more.
YouTube Channels: Lots of company proprietors share study, campaign blueprints, and hacks.
Facebook Groups: You’ll locate experienced GHL users answering concerns, switching templates, and even sharing pipe workflows you can import.
Paid Resources (if you want VIP fast-track):
Personal Mentoring & Mentorship: Some folks (including me) run paid areas where you obtain regular live coaching, template packs, and individually feedback. Yes, you can be successful without it, yet if you dislike trial-and-error, this is a faster way.
Profits: you do not need to invest a dime to start. Just enclose a couple of hours every week, adhere to the totally free educational program, and join a community.
Powering Your Digital Firm: Utilizing GHL for Database Marketing
Among the largest advancements for my company was exchanging out piecemeal funnels for GoHighLevel’s database marketing strategy. As opposed to cold-calling an unfamiliar person and expecting the best, I would certainly load up a customer’s existing consumer list right into GHL and run a straightforward remarketing campaign:
- Section the audience (previous customers, recent website site visitors, develop fills up).
- Automate an email + SMS series that provided an alluring upsell (e.g., a VIP discount or complimentary appointment).
- Reserve qualified leads directly into the client’s calendar via a GHL consultation web link.
The outcome? Clients who when had a hard time to obtain 2 or 3 warm leads a month instantly had 20– 30 reserved phone calls. You’re not reinventing the wheel– just utilizing automation to mine gold from the data you already possess. If you desire a step-by-step tutorial, you can get among the totally free GHL training campaigns right here.
Boring Into the CRM: The 20% That Drives 80% of Outcomes
” CRM” is an expensive acronym for “Customer Partnership Management,” but in GHL land, it’s a lot extra. Allow’s focus on the handful of features that really move the needle for small business owners:.
- Lead Monitoring & Tagging: Keep tabs on who’s warm, who’s chilly, and what phase they’re in.
- Pipeline Modification: Build an aesthetic map of your sales procedure– brand-new lead �’ contacted �’ appointment booked �’ shut.
- Automated Follow-Up: If a lead does not publication, they obtain a follow-up SMS or email instantly. Say goodbye to letting prospects slide with the fractures.
- Two-Way Conversations: GHL’s conversation view allows you see emails, texts, and voicemails in one thread, so absolutely nothing drops in between the splits.
- Coverage & Dashboards: Track daily brand-new leads, qualified leads, appointment no-shows, earnings per funnel … you call it.
Think about it like a cockpit in a jet– when you determine throttle, navigation, and auto-pilot (the 20% of controls), you can fly anywhere. Every little thing else is fine-tuning.
Automation Goodness: E-mails, SMS and Beyond
If you have actually ever by hand keyed in out “Hey, simply signing in …” to a hot lead (and promptly failed to remember), you already know why automation is a lifesaver. Here’s just how GHL handles it:
Email Campaigns: Usage templates, customization symbols ( ), and conditional hold-ups to maintain your messaging hyper-relevant.
TEXT & MMS: Send out messages at the specific minute your lead clicks your link. Bonus: you can set voicemails to drop if they don’t grab.
Voicemail Decrease: Pre-record a pitch or reminder, and if the possibility does not respond to, GHL goes down the voicemail automatically. Magic.
Chatbots & FB Carrier: Integrate with your client’s Facebook Company Page. Automated replies, lead capture, and even consultation reservation can all happen in a Carrier thread.
A/B Testing: Try 2 subject lines or 2 SMS manuscripts to see which one in fact obtains even more replies Keap vs GoHighLevel.
And the most effective component? You set it up when, hit “energetic,” and ignore it up until it’s time to tweak. No more logging into 5 various applications to send a follow-up e-mail.
Structure Funnels and Sites Without the Migraine
Gone are the days of learning HTML simply to tweak a heading. GHL’s web page builder is a drag-and-drop affair. You’ll locate loads– occasionally hundreds– of premade templates: landing pages, sales funnels, membership site designs, and also complete customer websites. A couple of clicks, some copy modifications, a well-known logo, and you’re live.
Direct Funnel Integration: Every form or switch on your funnel automatically pushes leads into the CRM. No manual CSV imports.
WordPress Hosting Integration: If you like WordPress for search engine optimization but despise the plugin maintenance, you can organize WP websites straight with GoHighLevel now. That indicates quicker page lots and less tech financial obligation.
Templates Galore: From dentist lead-gen pages to ecommerce micro-sites, you’ll find prebuilt designs that transform.
If you’ve constructed a funnel in ClickFunnels before, you’ll feel right at home– other than here, you don’t need to pay for a different Clickfunnels subscription.
Integrations: Plugging Into the Community
Possibly you like Google Analytics, hate missing Slack notifications, or require your QuickBooks invoices to sync immediately. GoHighLevel does not pretend to be every little thing to everybody (yet). Rather, it plays nicely:.
- Zapier & Webhooks: Send information to or from nearly any other application.
- Indigenous Integrations: QuickBooks, Stripe, PayPal, Shopify, Facebook Advertisements, Google Ads, LinkedIn Ads, TikTok– you call it.
- API Access: If you require a custom integration or wish to push data right into an internal control panel, GHL’s remainder API goes to your service.
So indeed, it’s “all-in-one,” yet it’s also OK with sharing.
Alternatives: When GoHighLevel May Not Be Your Cup of Tea
Is GHL the end-all be-all for each single marketing professional? Nope. Let’s talk about some circumstances where you may intend to look elsewhere (or a minimum of boost GoHighLevel):.
E-Commerce Heavy: If you’re a drop-shipper or run a multi-SKU shop, Shopify or WooCommerce (with dedicated apps) will certainly manage stock, shipping, and product variations better.
Enterprise-Scale CRM Demands: For huge sales groups with 100+ individuals, HubSpot Enterprise or Salesforce could offer advanced region management, CPQ (configure-price-quote), and customized things. However fair warning– those can spend a lot and still need pricey integrations.
Specialized Membership Websites: If you need delicately tiered online programs with drip routines, quizzes, and certifications, platforms like Kajabi or MemberPress might slip by GHL’s “good enough” capabilities.
Ultra-Niche Marketing Devices: If you’re a hardcore search engine optimization agency that requires integrated backlink bookkeeping, keyword ranking monitoring, and website crawls, you could still want a devoted SEO suite along with GHL.
That claimed, for many local service providers, little firms, and solopreneurs, GoHighLevel covers 95% of their needs– and reduces expenses considerably.
Is GoHighLevel Well worth It?
Okay, you’ve reviewed the hype, seen the features, and scoped out the learning contour. Let’s maintain it actual:.
- If you’re simply dabbling in marketing, love spread sheets, and don’t mind 6 different subscriptions, perhaps stick to your Frankenstein technology stack. However if you want simpleness, scalability, and much more earnings margin, GHL is a piece of cake.
- If you’re bootstrapping a new company and require to land your first 3– 5 clients swiftly, the $97/mo Starter Plan can obtain you building funnels, sending campaigns, and booking calls within days.
- If you currently have an expanding lineup of customers and want to white-label a marketing system that lets you bill monthly without paying per seat, the $297/mo Agency Plan (unrestricted subaccounts) is the sweet spot.
- If you imagine rotating up a SaaS offering (selling GHL under your very own brand name), the $497/mo Agency Pro Plan allows you automate onboarding, bill your clients for usage fees, and even take advantage of HighLevel’s AI agent, Eliza, to make outgoing telephone calls or take inbound queries.
Final thought: Keap vs GoHighLevel
Here’s my 100% honest take: GoHighLevel isn’t perfect. It will certainly confuse you initially, it might seem like drinking from a firehose, and you’ll probably spend a weekend break enjoying tutorials while your spouse asks yourself if you have actually shed your mind. Once you get those basic pipelines, automations, and funnels humming, you’ll question why it took you so long to consolidate your marketing stack.
If you’re a neighborhood entrepreneur, freelancer, or company of any size (under 50 employees), GHL can actually change a six memberships– usually for less cash– while offering you more effective, incorporated marketing capacities. You’ll invest less time logging right into various dashboards, much less cash on individual devices, and more time concentrating on what actually matters: offering clients, landing new projects, and delighting in life outside the office.
So, what are you waiting for? Enroll in the 30-day free trial, go into the academy, and build a simple funnel today. You might simply wind up scaling revenue faster than you ever believed feasible– just like the numerous GHL individuals who went from $4K/mo to $20K/mo (or even $1M in profits) by getting their devices and education lined up. Provide it a shot. You will not regret it.