Ever before feel like you’re handling twenty various applications just to run an easy marketing campaign? One device tracks leads, another sends your e-mails, a 3rd builds your landing page– and none talk with each other. If that appears acquainted, stick around, because GoHighLevel (often just called GHL) could be the umbrella you have actually been imagining. This is your no-fluff, straight-talk GoHighLevel evaluation– 100% human-to-human, second-person, and dripping with understandings that’ll help you decide if it’s the best move for your company or side hustle GoHighLevel For Freelancers.
What Is GoHighLevel?
Picture combining your CRM, e-mail system, SMS tool, funnel builder, type maker, and repayment processor into one dashboard– and after that recognizing it costs a portion of what you were spending for all those registrations. That’s basically GoHighLevel basically. Rather than assembling Clickfunnels for landing pages, Pipedrive or HubSpot for CRM, and Twilio for texts … you get it all under one roofing system. “HighLevel is the device of the decade,” some individuals claim, and after you read this, you’ll recognize why.
Why You’ll Love Having Every little thing Under One Roof Covering
Let’s be truthful: taking care of several logins and invoicing cycles draws. With GoHighLevel, you can:
- Track leads from every resource– social advertisements, Google My Service, natural traffic– without switching displays.
- Nurture those leads through automated SMS, email, voicemail decreases, and even social media chatbots.
- Develop web sites & funnels by means of an user-friendly drag-and-drop editor (no coding required).
- Gather settlements securely with Stripe or PayPal integrations.
Think of it like tailoring a Pocket knife for your company: if you can fantasize it– an appointment-booking bot, an automated review demand, a drip-campaign nurture– you can build it in GoHighLevel. And right here’s the kicker: the combined value of all those pieces separately would normally cost you hundreds monthly. GHL loads them in for a lot much less.
However … there’s constantly a “but,” right? Due to the fact that loading so much into one platform indicates you have to find out exactly how every little thing fits together. If you dive in blind, you might wind up playing whack-a-mole with features rather than really earning money.
Benefits and drawbacks: The Real Bargain
Prior to you throw yourself headfirst right into GHL, allow’s break down what you’re entering into.
Pros (also known as why you’ll be high-fiving on your own):
- Real All-in-One: CRM, automation, funnel builder, booking, settlements– check.
- Incredible Personalization: If it exists in marketing, you can possibly build it here.
- Saves You Big Dollars: Settle several subscriptions, quit paying for separate funnels, emails, and SMS providers.
- Education And Learning Galore: Beyond GoHighLevel’s very own free courses, there are lots of community tutorials (YouTube, Facebook Teams, etc).
- White-Label & Resell: You can brand name it as your very own and keep 100% of the profits.
- Scalable Subaccounts: On company plans, you obtain unrestricted subaccounts– no per-account additional charges.
Disadvantages (also known as heads-up prior to you commit):
- Learning Contour: If you do not buy training (free or paid), you’ll stray in the wilderness for a while.
- Not an Ecommerce Platform: If you’re marketing items online, Shopify or WooCommerce are still much better bets.
- Support Wait Times for Diplomatic Immunities: Most concerns get resolved quickly, but unique issues can take a couple of days to solve.
- Feature Overwhelm: It’s very easy to focus on the 80% of features that offer 20% of the outcomes– suggesting you might miss the juicy 20% that move the needle 80%.
First Steps: Getting Over the Preliminary Complication
Let me be completely straightforward: the very first time you log right into GoHighLevel with no roadmap, it’s a nightmare. You’ll see dashboards, pipelines, automations, snapshots, memberships, surveys … it’s excessive. You might assume, “Okay, exactly how do I also get an introduce this thing?”.
Here’s the trick: don’t attempt to learn everything at the same time. Choose one tiny goal– like building an easy sales funnel that collects an e-mail and sends an autoresponder. As soon as you toenail that, the remainder starts making sense. In my very own company’s story, I skipped the free tutorials, tried to figure everything solo, and wound up paying $2,000 for a training course. Was it worth it? Definitely– within a month, my revenue leapt by $10K. But presume what? Those days, GHL’s training was sparse. Today, you have cost-free step-by-step overviews, video walk-throughs, and community support that did not exist three years earlier. So utilize them– seriously.
Learning Resources: Free and Paid Options
Free Resources:
GoHighLevel Academy: Official video training courses covering fundamentals– funnels, CRM setup, automations, and a lot more.
YouTube Networks: Tons of agency owners share case studies, campaign blueprints, and hacks.
Facebook Groups: You’ll locate seasoned GHL individuals answering inquiries, switching templates, and even sharing pipe workflows you can import.
Paid Resources (if you desire VIP fast-track):
Personal Mentoring & Mentorship: Some people (including me) run paid communities where you get weekly online training, template packs, and individually comments. Yes, you can do well without it, however if you dislike trial-and-error, this is a shortcut.
Bottom line: you do not need to invest a dime to begin. Just enclose a couple of hours each week, adhere to the complimentary curriculum, and join a community.
Powering Your Digital Company: Using GHL for Database Marketing
One of the greatest breakthroughs for my agency was exchanging out bit-by-bit funnels for GoHighLevel’s database marketing strategy. Instead of cold-calling an unfamiliar person and wishing for the most effective, I ‘d load up a customer’s existing consumer list into GHL and run a basic remarketing campaign:
- Sector the target market (past buyers, recent web site visitors, form fills).
- Automate an email + SMS series that supplied an alluring upsell (e.g., a VIP discount or complimentary appointment).
- Schedule qualified leads directly right into the customer’s schedule using a GHL consultation link.
The result? Clients who as soon as struggled to get 2 or 3 warm leads a month suddenly had 20– 30 booked calls. You’re not changing the wheel– just making use of automation to mine gold from the information you already have. If you desire a step-by-step tutorial, you can grab one of the totally free GHL training campaigns right here.
Exploration Into the CRM: The 20% That Drives 80% of Outcomes
” CRM” is a fancy acronym for “Customer Partnership Administration,” but in GHL land, it’s a lot more. Let’s concentrate on the handful of features that actually move the needle for small company proprietors:.
- Lead Monitoring & Tagging: Keep tabs on who’s warm, who’s chilly, and what phase they’re in.
- Pipeline Customization: Develop a visual map of your sales process– brand-new lead �’ spoken to �’ appointment booked �’ shut.
- Automated Follow-Up: If a lead doesn’t book, they get a follow-up SMS or e-mail instantly. Say goodbye to letting prospects slide with the cracks.
- Two-Way Conversations: GHL’s conversation view lets you see emails, texts, and voicemails in one thread, so nothing falls in between the cracks.
- Coverage & Dashboards: Track daily new leads, qualified leads, appointment no-shows, profits per funnel … you name it.
Consider it like a cabin in a jet– as soon as you identify throttle, navigation, and autopilot (the 20% of controls), you can fly anywhere. Everything else is fine-tuning.
Automation Goodness: E-mails, SMS and Beyond
If you have actually ever manually entered out “Hey, simply signing in …” to a hot lead (and immediately failed to remember), you already understand why automation is a lifesaver. Below’s exactly how GHL handles it:
Email Campaigns: Use templates, customization tokens ( ), and conditional delays to keep your messaging hyper-relevant.
TEXT & MMS: Send out messages at the precise minute your lead clicks your web link. Incentive: you can configure voicemails to go down if they do not pick up.
Voicemail Drops: Pre-record a pitch or pointer, and if the prospect does not answer, GHL drops the voicemail automatically. Magic.
Chatbots & FB Messenger: Integrate with your client’s Facebook Service Web page. Automated replies, lead capture, and also consultation booking can all happen in a Carrier string.
A/B Testing: Attempt 2 subject lines or more SMS manuscripts to see which one actually obtains even more replies GoHighLevel For Freelancers.
And the very best component? You established it up once, hit “active,” and ignore it up until it’s time to modify. No more logging into five various applications to send out a follow-up email.
Structure Funnels and Websites Without the Migraine
Gone are the days of learning HTML just to tweak a heading. GHL’s page builder is a drag-and-drop event. You’ll locate loads– sometimes hundreds– of premade templates: landing pages, sales funnels, subscription website layouts, and even full client internet sites. A few clicks, some duplicate adjustments, a well-known logo design, and you’re live.
Direct Funnel Integration: Every kind or switch on your funnel instantly pushes leads into the CRM. No guidebook CSV imports.
WordPress Hosting Integration: If you love WordPress for SEO yet hate the plugin upkeep, you can organize WP sites straight via GoHighLevel now. That suggests quicker web page lots and much less technology debt.
Templates Galore: From dental practitioner lead-gen pages to e-commerce micro-sites, you’ll discover prebuilt layouts that convert.
If you’ve built a funnel in ClickFunnels before, you’ll really feel right in your home– other than right here, you do not need to spend for a separate Clickfunnels subscription.
Integrations: Connecting Into the Ecosystem
Perhaps you enjoy Google Analytics, hate missing Slack notifications, or require your QuickBooks invoices to sync immediately. GoHighLevel does not act to be everything to everyone (yet). Instead, it plays nicely:.
- Zapier & Webhooks: Send data to or from nearly any other application.
- Indigenous Integrations: QuickBooks, Stripe, PayPal, Shopify, Facebook Ads, Google Ads, LinkedIn Ads, TikTok– you call it.
- API Gain access to: If you require a personalized integration or want to press data into an inner dashboard, GHL’s remainder API goes to your solution.
So of course, it’s “all-in-one,” but it’s likewise OK with sharing.
Alternatives: When GoHighLevel May Not Be Your Favorite
Is GHL the end-all be-all for every single solitary online marketer? Nope. Let’s speak about some scenarios where you could intend to look somewhere else (or at least augment GoHighLevel):.
Ecommerce Heavy: If you’re a drop-shipper or run a multi-SKU shop, Shopify or WooCommerce (with specialized applications) will certainly deal with supply, delivery, and item variations better.
Enterprise-Scale CRM Needs: For large sales teams with 100+ individuals, HubSpot Enterprise or Salesforce could supply advanced area management, CPQ (configure-price-quote), and custom-made items. But fair warning– those can spend a lot and still require costly integrations.
Specialized Membership Sites: If you require delicately tiered online training courses with drip schedules, quizzes, and certifications, systems like Kajabi or MemberPress could edge out GHL’s “good enough” capacities.
Ultra-Niche Marketing Devices: If you’re a hardcore search engine optimization company that demands built-in backlink bookkeeping, keyword rank tracking, and website crawls, you may still desire a dedicated SEO collection together with GHL.
That stated, for most local provider, little companies, and solopreneurs, GoHighLevel covers 95% of their demands– and cuts costs considerably.
Is GoHighLevel Well worth It?
Okay, you’ve read the hype, seen the features, and scoped out the learning contour. Allow’s keep it actual:.
- If you’re just dabbling in marketing, love spreadsheets, and don’t mind six different subscriptions, maybe stick with your Frankenstein technology stack. But if you desire simplicity, scalability, and a lot more revenue margin, GHL is a no-brainer.
- If you’re bootstrapping a new agency and need to land your first 3– 5 customers promptly, the $97/mo Starter Plan can get you constructing funnels, sending campaigns, and booking telephone calls within days.
- If you already have an expanding roster of customers and wish to white-label a marketing system that allows you charge monthly without paying per seat, the $297/mo Agency Plan (unrestricted subaccounts) is the pleasant place.
- If you envision rotating up a SaaS offering (selling GHL under your very own brand name), the $497/mo Agency Pro Plan lets you automate onboarding, bill your customers for usage costs, and even leverage HighLevel’s AI agent, Eliza, to make outbound phone calls or take incoming inquiries.
Verdict: GoHighLevel For Freelancers
Below’s my 100% truthful take: GoHighLevel isn’t perfect. It will certainly puzzle you at first, it could seem like drinking from a firehose, and you’ll possibly spend a weekend break viewing tutorials while your spouse asks yourself if you’ve lost your mind. But once you get those standard pipelines, automations, and funnels humming, you’ll question why it took you so long to combine your marketing pile.
If you’re a regional business owner, consultant, or agency of any kind of size (under 50 employees), GHL can essentially replace a half dozen registrations– typically for much less cash– while providing you more effective, incorporated marketing abilities. You’ll spend less time logging right into various control panels, much less cash on private devices, and even more time focusing on what really matters: serving clients, landing brand-new projects, and enjoying life outside the office.
So, what are you waiting for? Sign up for the 30-day free trial, dig into the academy, and develop a simple funnel today. You could just end up scaling earnings quicker than you ever before thought possible– similar to the hundreds of GHL customers who went from $4K/mo to $20K/mo (and even $1M in revenue) by obtaining their devices and education aligned. Offer it a shot. You won’t regret it.